There are eBay sellers out there making millions of dollars each and every year by selling on eBay. Some are just happy to sell an item every now and then and pocket a little spare change.

The top sellers of eBay are the pros who know what sells and have established connections with manufacturers and suppliers. They know how to create listings that get people to buy and their systems ensure healthy profits.

But this eBay Sellers Guide was written for the remaining 98.7 percent of eBay sellers. I’ve made some good money on eBay over the years but then again I’ve also known the frustration experienced when you pay for listings only to find that an item didn’t sell. “What’s going wrong?” I wondered. “I thought anything sells on eBay.”

Truth is… pretty much anything under the sun – as long as eBay allows it – can and has been sold on there. Items I wouldn’t think of buying at any price (at least before I learned the hidden secrets of huge profits gained from selling on eBay) have sold for 100’s – even 1,000’s of dollars. Yet frustration is fueled when an item you know in your heart is valuable and worth a considerable sum to you, remains unsold at the end of the auction.

That in itself is a valuable lesson. Just because you love and feel attached to an item, or feel it’s worth a lot of money to you, doesn’t necessarily mean others will feel the same way you do.

What I’ve come to realize about making the most of one’s own sales efforts on eBay is shared throughout this book and these articles to help you make money on eBay. But a fundamental revelation to remember is this: most items don’t generally sell themselves. Sure there are exceptions.
And you can probably find examples yourself of items that fetched enormous amounts of money despite the rather lackluster advertising associated with it.

eBay, being the marvel that it is, can deliver huge profits without much in the way of a “killer” ad generating enormous amounts of interest and action. The reason for this is that some products are occasionally in such high demand from people who have already been “sold” that they’ll even pay outrageous sums for certain merchandise.

But if you’re banking on this, you’re essentially setting yourself up for a disaster. In fact, the myth that an item sells itself will lead to ruin more often than not for those looking to make money on eBay. A lucky score is great. But it’s not a sound basis for creating a long-term income stream.

It’s best to keep this underlying idea in mind as you create each individual listing: Most items don’t generally sell themselves. Remember this and give it your best shot every time out and your bottom line results will improve.

To some, “sell” is a dirty word. They’ll do almost anything to avoid it. Perhaps this is due to a deep-seated resentment of door-to-door salespeople, interruptive telemarketers, or used car sales types who will tell you just about anything you want to hear in order to close the deal.

On eBay, you don’t have to worry about face-to-face selling or the frequent rejection that goes with the territory. What you’ll learn here will help you get better results by allowing your words and images to communicate effectively and convince others to bid or buy now.

Most sellers leave money on the table. They accept much less for their items than they could get, if they only applied effective sales psychology and basic, proven, copywriting principles to their listings they would make more money.

The problem of items selling for much less than they should usually comes about as a seller rushes through the sometimes boring and tedious job of creating and posting an auction listing. They speed through just to get another item listed, in the hopes that its mere presence in the eBay marketplace will cause a stir and bring them another profitable sale.

That strategy might work if you’re selling a product that’s red hot in the marketplace and wanted by huge numbers of people. But it’s a recipe for failure with most items.

Another dangerous approach is to throw together an ad just to get an extra item up on eBay. It’s an easy trap to fall into – I’ll even admit I’ve done so myself on more than one occasion. You may very well sell your item. But even if you do, it will probably go for a lot less than it could have had you taken even a few minutes to inject some selling power into your Title and Item Description.

Even conscientious sellers leave money behind with their listings because they simply don’t have a good understanding of what it takes to create ad descriptions that make people want to bid and buy. They don’t understand the basics of copywriting and so their ads lack the persuasive power that would encourage people to make the purchase. Whatever the case may be, this eBay Sellers Guide will help you increase the money you make on the same number of listings each month.